Netflix
is one of the biggest OTT platforms in the world catering to over 190
countries. The platform has received some good ratings from various
organizations. So, in this blog, you'll get an in-depth Netflix review, its
content, subscriptions, and competition.
What's Netflix?
Netflix
is a video streaming service that initially started as a DVD-by-mail rental
service. The OTT platform offers a wide range of content in various formats
like movies, TV shows, and Web series.
Moreover,
the range of genres this platform offers is huge as well, with Documentaries,
Standups, comedy, drama, and action being the most popular ones and also tolls
to 50% of the total available content on Netflix. While Netflix's video
streaming business is thriving well, it has also started offering games.
Netflix Subscriptions - India
In
India, Netflix has four subscription plans offering something for everyone.
Starting with the most popular one is the Basic Plan; the Plan goes up to
premium. However, looking at the popularity of smartphones in India, they also
have a mobile-only plan. Below is the information about the four subscription
plans of Netflix in India:
Basic
● It runs content on 720p (HD)
and provides decent audio quality.
● It supports TV, computers,
smartphones, and tablets.
● You can only watch on one
device at a time.
● It only offers a downloading
feature on one device.
Price
- ₹199
Standard
● The video quality increases
up to 1080p, offering Full HD and enhanced audio quality.
● It also supports the same
devices as the basic Plan does.
● There are two devices on
which you can watch content simultaneously.
● You can also download content
on two devices.
Price
- ₹499
Premium
● This Plan supports a 4K Ultra
HD + HDR resolution with spatial audio.
● It also supports TV, computers,
smartphones, and tablets.
● You can watch different
content on four devices at the same time.
● The number of devices with a
download feature increases to six.
Price
- ₹649
Mobile
● It has fair audio and video
quality with up to 480p resolution support.
● This Plan only supports
smartphones and tablets.
● You can only watch content on
one device at once.
● The number of devices with a
download feature is also one.
Price
- ₹149
Netflix India Content Review
While
Netflix is praised in the US and other countries a lot, Netflix India is always
criticized for its lack of diversity in content and some technical issues as
well. Netflix is rated with 4 and 4.5 stars by US News and PCMAG.com,
respectively. On the other hand, Mouthshut.com has rated it 2.5 stars based on
1272 votes. The content rating of Netflix's recently launched content is as
follows:
The Archies
● IMDB b- 4.4/10
● Rotten Tomatoes - 64%
● Google Users Likes - 31%
Mamla Legal Hai
● IMDb - 8.3/10
● Rotten Tomatoes - 83%
● Google Users Likes - 90%
Damsel
● IMDb - 6.3/10
● Rotten Tomatoes - 59%
● Metacritic - 46%
Netflix India Vs Competition
Netflix
is putting all its efforts into remaining in the Indian market, including the
partnership with Reliance Jio. However, the results didn't come up as they
expected. In India, Netflix's biggest competition is Amazon Prime Video and
Disney+ Hotstar. Here is the bird's eye view of Netflix vs Amazon Prime and
Disney+ Hotstar.
Netflix
● Netflix India has about 6.5
million subscribers in total.
● It constitutes only 4% of the
industry's market share.
● Cheapest Plan - ₹149
Amazon Prime Video
● Amazon Prime has around 20
million subscribers in total.
● Cheapest Plan - ₹299
Disney+ Hotstar
● With more than 40 million
subscribers, Disney+ Hotstar is at the top.
● Cheapest Plan - ₹299
This
is the overview of Netflix vs its competition in India. It may seem like a huge
failure for Netflix, but Amazon Prime also offers other services with its video
streaming services, making it not a direct competitor. So, Disney+ Hotstar is
the real competition of Netflix, and the difference in their subscriber base is
huge.
